About us

It’s time to level the playing field

Women start businesses at lower rates than men. They earn less for the same work, get less funding for their startups, and feel less confident in their abilities. Statistically, they’re still taking on the vast majority of child care and household responsibilities.

We think that’s a pretty crappy deal.

Thankfully, there’s a growing number of female-run businesses out there that are ready to change the world. And there are more being founded every day.

We’re here to help female-run businesses launch strategically, grow faster, and support each other.

It’s time to level the playing field

Women start businesses at lower rates than men. They earn less for the same work, get less funding for their startups, and feel less confident in their abilities. Statistically, they’re still taking on the vast majority of child care and household responsibilities.

We think that’s a pretty crappy deal.

Thankfully, there’s a growing number of female-run businesses out there that are ready to change the world. And there are more being founded every day.

We’re here to help female-run businesses launch strategically, grow faster, and support each other.

The facts are grim

14%

The amount men earned more than women in 2019.

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Only 0.7% of all venture funds went to European startups with at least one female founder (2017-2021).

8.2% of CEOs are women (2020).

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82% of all people who reduce their work hours for child care reasons are women.

Women make up 52% of the Eu population but only 34% of Startup entrepreneurs.

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Women held 29.5% of the board positions in the largest listed companies in 2020.

Men held the other 70.5%.

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The numbers aren’t great – But

We think the more successful female-run businesses there are out there, the more we’ll all profit.

So we want to make it as easy as possible for female founders to get the basics of their business right and realise marketing projects that need an expert touch.

That’s why we’re going the extra mile on our end: we’re generous with our time, we share our knowledge freely, and we’re not asking for minimum investments or long-term contracts that agencies typically require.

Our commitments to the community

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We market explicitly to female founders (in case you hadn’t noticed)

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We help the community by providing free marketing advice

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We advocate for more equality in the startup and small business space

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We’re building a support network because there’s strength in numbers

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We offer fair hourly rates, without minimum commitments

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We host build-your-website workshops for future founders

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We’re so flexible in our terms, you’d think we’re a yoga studio

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We don’t talk in bullshit marketing jargon, unless you like that sort of thing

Who’s behind all of this?

This is Liesa. She started folio when it dawned on her that a fast-paced, high-pressure marketing career and spending time with her kids don’t go together.

So after years of working at agencies and tech companies, she’s putting her marketing experience to good use on a smaller, but vastly more gratifying scale.

She hopes folio will help countless female business leaders change the world, and in the process employ an army of marketing pros who are free to balance life and work on their own terms.

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Turns out there’s a lot of female business owners in need of an agency that works for them. That’s why we need your help.

We love what we do and are very protective of the businesses who work with us. That’s why we have high standards for our network of freelancers. We value your work, your time and a good joke.

If you can identify with our mission and want to collaborate on projects, please get in touch. Show us your portfolio in whatever format suits you, and we take it from there.

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Help us grow awesome businesses

Currently we’re looking for:

  • Website Developers

  • Translators

  • PPC Specialists

  • Photographers

  • SMA Specialists

  • Copywriters

  • Marketers

  • You